Brand
language

Talking About SHARE

Here you'll find all the key messaging, brand language, and boilerplate copy you’ll need to keep SHARE’s communications clear, consistent, and on-brand.

Brand Voice

Compassionate

We approach every situation with deep empathy. It’s not just about understanding, but truly feeling with our community.
 e.g., “We’re here alongside you, every step of the way.”

Responsive

We’re not just listeners; we act. When our community voices a concern, we’re on it.
 e.g., “Thank you for pointing that out. We’re diving into this right now.”

Inclusive

Everyone is welcome, valued, and heard. We celebrate the diversity of experiences and backgrounds.
 e.g., “Your voice adds to the rich tapestry of our SHARE community.”

Knowledgeable

We’re a reliable source of information. When we share, it’s backed by expertise and experience.
 e.g., “According to the latest research...”

Empowering

While we avoid imposing narratives, we strive to offer choices, resources, and avenues for our community to make informed decisions.
 e.g., “Here are some options you might consider.” 

Written Copy

SHARE Cancer Support is a national, peer-led 501(c)(3) nonprofit organization that supports and educates anyone who has been diagnosed with breast or gynecologic cancers, and provides outreach to the general public about signs and symptoms.

SHARE is dedicated to serving people of all races and cultures, backgrounds and identities. Because no one should face breast, ovarian, uterine (endometrial), cervical or metastatic breast cancer alone. 

SHARE Cancer Support is a national, peer-led nonprofit organization that supports and educates anyone who has been diagnosed with breast or gynecologic cancers, and provides outreach to the general public about signs and symptoms.

Whether you’re facing breast, ovarian, uterine, cervical, or metastatic breast cancer, we’re here for you with a comprehensive range of free support services in English, Spanish, and Chinese. Our dedicated team, who has been there, understands what you’re going through and are ready to help.

All of SHARE’s services are offered free of charge. Our services include:
  • Expert-led live and on-demand webinar programs 
  • Cancer-specific support groups led by trained facilitators who have been diagnosed with cancer themselves
  • Toll-Free National Support Lines for breast, ovarian, uterine (endometrial), cervical and metastatic breast cancer
  • Community education to Latino, African-American/Black, and Chinese communities, as well as businesses and organizations
  • Clinical trial assistance
  • Patient Navigation Program for patients diagnosed with breast or gynecologic cancer

SHARE is dedicated to serving people of all races and cultures, backgrounds and identities. Because no one should face breast, ovarian, uterine (endometrial), cervical or metastatic breast cancer alone. 
SHARE Cancer Support is a national, peer-led nonprofit organization that supports and educates anyone who has been diagnosed with breast or gynecologic cancers and provides outreach to the general public about signs and symptoms. We offer comprehensive, free services in English, Spanish, and Chinese, including expert-led webinars, cancer-specific support groups, toll-free support lines, community education, clinical trial assistance, and a Patient Navigation Program.

Our dedicated team understands what you’re going through and is ready to help—serving people of all races, cultures, backgrounds, and identities—because no one should face cancer alone.
  • SHARE’s educational programs are designed to give you the information you need to understand your diagnosis, treatment options, and ask good questions. Some of the world's leading medical and wellness experts share their knowledge and address your concerns. 
  • Stay informed and empowered with SHARE’s expert-led live and on-demand webinar programs. Our webinars feature leading medical professionals, researchers, and advocates who provide the latest information on breast and gynecologic cancers. Whether you’re exploring treatment options, managing side effects, or looking for survivorship strategies, we cover a wide range of topics to support you at every stage of cancer care.
  • Join our live sessions to engage directly with experts and ask your questions in real-time. Can’t make it to a live program? Access our library of recorded, on-demand webinars anytime, anywhere, at your convenience. We offer programs in English, Spanish, and Chinese to ensure everyone can benefit from these valuable resources.
Have any questions or concerns, or just want to talk? SHARE’s trained Support Line volunteers have been diagnosed with and treated for breast or gynecologic cancer. We can provide continuous emotional support and practical guidance through treatment and beyond. We stay up-to-date on current research and treatments and are here to listen.

English: 844.275.7427
Español: 1.800.314.6948
中國人: 1.800.889.7280
  • Connect with others who understand what you’re going through. Our support groups offer a safe space to share, listen, and heal together. 
  • If you’re navigating the complexities of breast or gynecologic cancer, SHARE’s here to support you. We understand that each cancer experience is unique, and are here to help meet the needs of those looking for connection and understanding with a variety of cancer-specific support groups for all age groups.
  • You don't have to face cancer alone. Connect with an online, video or phone support group to speak with peers who understand what you're going through.

Led by our trained ambassadors who are dedicated to providing information about the organization and educating communities about breast, ovarian, uterine, and cervical cancer.
Our Pink & Teal Seminar is a free service geared towards providing companies and organizations with essential and lifesaving knowledge. Between our video, live Ambassador, educational materials, support groups, and national support line, through this initiative SHARE delivers important information on the signs and symptoms of breast and gynecologic cancers as well as insights seminar attendees might need to proactively manage their health and communicate with their doctor and care team.
Every cancer experience is unique. Our Patient Navigation Program offers individualized support to help you navigate the healthcare system with ease. From coordinating with your medical team to accessing local and national resources, our certified Patient and Financial Navigators are dedicated to advocating for your needs and connecting you to the right care at the right time.

Language Specifications

Be intentional when communicating

Dos

“Victims of”, “sufferers from”, “those with cancer”, “survivors”, “warriors”, “champions”

Address our community as people or individuals “affected by,” “impacted by,” “living with,” or “facing” breast or gynecological cancers. Refrain from simply saying “those with cancer” or “women with cancer.”

Don'ts

“supporters” or “secondary patients”

We also stand beside and for “loved ones” and “caregivers.”

 impersonal terms like “it” and “its.”

Use collective pronouns “we” and “our” when referencing SHARE.

Stay strong, warrior! Fight hard!”

“We understand the myriad emotions that may come up, and we’re here to support you.”

“Welcome, survivor! Aren’t you happy you won the fight?”

“Welcome to the SHARE community. We’re here with you and for you.”

“Let’s keep it positive here, everyone.”

“We appreciate everyone’s unique experiences and perspectives. Let’s ensure our discussions are respectful and supportive.”

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Support. Knowledge. Action

Breast Cancer and Gynecologic Cancers


Mission

SHARE Cancer Support is a national, peer-led 501(c)(3) nonprofit organization that supports and educates anyone who has been diagnosed with breast or gynecologic cancers, and provides outreach to the general public about signs and symptoms.

SHARE is dedicated to serving people of all races and cultures, backgrounds and identities. Because no one should face breast, ovarian, uterine (endometrial), cervical or metastatic breast cancer alone. 

About SHARE (long)

SHARE Cancer Support is a national, peer-led nonprofit organization that supports and educates anyone who has been diagnosed with breast or gynecologic cancers, and provides outreach to the general public about signs and symptoms.

Whether you’re facing breast, ovarian, uterine, cervical, or metastatic breast cancer, we’re here for you with a comprehensive range of free support services in English, Spanish, and Chinese. Our dedicated team, who has been there, understands what you’re going through and are ready to help.

All of SHARE’s services are offered free of charge. Our services include:
  • Expert-led live and on-demand webinar programs 
  • Cancer-specific support groups led by trained facilitators who have been diagnosed with cancer themselves
  • Toll-Free National Support Lines for breast, ovarian, uterine (endometrial), cervical and metastatic breast cancer
  • Community education to Latino, African-American/Black, and Chinese communities, as well as businesses and organizations
  • Clinical trial assistance
  • Patient Navigation Program for patients diagnosed with breast or gynecologic cancer

SHARE is dedicated to serving people of all races and cultures, backgrounds and identities. Because no one should face breast, ovarian, uterine (endometrial), cervical or metastatic breast cancer alone. 

SHARE Cancer Support is a national, peer-led 501(c)(3) nonprofit organization that supports and educates anyone who has been diagnosed with breast or gynecologic cancers, and provides outreach to the general public about signs and symptoms.

SHARE is dedicated to serving people of all races and cultures, backgrounds and identities. Because no one should face breast, ovarian, uterine (endometrial), cervical or metastatic breast cancer alone. 

About SHARE (Short)

SHARE Cancer Support is a national, peer-led nonprofit organization that supports and educates anyone who has been diagnosed with breast or gynecologic cancers and provides outreach to the general public about signs and symptoms. We offer comprehensive, free services in English, Spanish, and Chinese, including expert-led webinars, cancer-specific support groups, toll-free support lines, community education, clinical trial assistance, and a Patient Navigation Program.

Our dedicated team understands what you’re going through and is ready to help—serving people of all races, cultures, backgrounds, and identities—because no one should face cancer alone.

Live & On-Demand Webinar Programs

  • SHARE’s educational programs are designed to give you the information you need to understand your diagnosis, treatment options, and ask good questions. Some of the world's leading medical and wellness experts share their knowledge and address your concerns. 
  • Stay informed and empowered with SHARE’s expert-led live and on-demand webinar programs. Our webinars feature leading medical professionals, researchers, and advocates who provide the latest information on breast and gynecologic cancers. Whether you’re exploring treatment options, managing side effects, or looking for survivorship strategies, we cover a wide range of topics to support you at every stage of cancer care.
  • Join our live sessions to engage directly with experts and ask your questions in real-time. Can’t make it to a live program? Access our library of recorded, on-demand webinars anytime, anywhere, at your convenience. We offer programs in English, Spanish, and Chinese to ensure everyone can benefit from these valuable resources.
  • Our dedicated team understands what you’re going through and is ready to help—serving people of all races, cultures, backgrounds, and identities—because no one should face cancer alone.

Support Lines

Have any questions or concerns, or just want to talk? SHARE’s trained Support Line volunteers have been diagnosed with and treated for breast or gynecologic cancer. We can provide continuous emotional support and practical guidance through treatment and beyond. We stay up-to-date on current research and treatments and are here to listen.

English: 844.275.7427
Español: 1.800.314.6948
中國人: 1.800.889.7280

Support Groups

  • Connect with others who understand what you’re going through. Our support groups offer a safe space to share, listen, and heal together. 
  • If you’re navigating the complexities of breast or gynecologic cancer, SHARE’s here to support you. We understand that each cancer experience is unique, and are here to help meet the needs of those looking for connection and understanding with a variety of cancer-specific support groups for all age groups.
  • You don't have to face cancer alone. Connect with an online, video or phone support group to speak with peers who understand what you're going through.

Community Education

Led by our trained ambassadors who are dedicated to providing information about the organization and educating communities about breast, ovarian, uterine, and cervical cancer.

Pink and Teal Seminar Program

Our Pink & Teal Seminar is a free service geared towards providing companies and organizations with essential and lifesaving knowledge. Between our video, live Ambassador, educational materials, support groups, and national support line, through this initiative SHARE delivers important information on the signs and symptoms of breast and gynecologic cancers as well as insights seminar attendees might need to proactively manage their health and communicate with their doctor and care team.

Patient Navigation Program

Every cancer experience is unique. Our Patient Navigation Program offers individualized support to help you navigate the healthcare system with ease. From coordinating with your medical team to accessing local and national resources, our certified Patient and Financial Navigators are dedicated to advocating for your needs and connecting you to the right care at the right time.